Kinecta Credit Union Expect the Unexpected
We were hired by the Stone Agency to create a 360 campaign for Kinecta Credit Union. We created in-store signage, websites, brand books, social channels, commercials and a lot more.
In a humorous and clever way, we take an LA-based Federal Credit Union and turn it into a members appreciation lounge. At the center of our campaign are Mr. Rupert, a fun and larger-than-life character who becomes our de facto 'spokesman', helping us understand and appreciate what makes Kinecta so special.
Mr. Rupert is literally our introduction to Kinecta. He breaks through the clutter, because like everyone at Kinecta, he is confident, welcoming, and fun to be around. We inherently trust Mr. Rupert, because he’s a strong character—a professional whose enthusiasm for the credit union, its products, its employees and its member-owners is impossible to deny.